UGC Video Platforms: Why Modern Brands Are Moving Away from Marketplace Creators

UGC Video Platforms: Why Modern Brands Are Moving Away from Marketplace Creators

For years, the default way to scale user-generated content (UGC) was simple:Go to a marketplace. Hire creators. Get videos. Run ads. It worked — until it didn’t. Today’s brands are facing a quiet but meaningful shift. They’re realizing that marketplace-driven UGC often produces content, but not necessarily trust. And in a world where attention is … Read more